Vision & Values -
Vision & Values

Vision & Values


We commit to provide our customers with the most competitive total offering of products and services.



Our vision is to be the first choice of a customer who asks for paints or insulating materials in the markets we operate.




The products quality in combination with best practices and flexibility to adapt efficiently to customer needs but also circumstances at large, are characterizing us. Innovation in technology but also the way we conduct business are differentiating us.


Model entrepreneurship

Honesty, transparency and responsibility are characterizing us since our founding and make every stakeholder a supporter. We contribute local economies, not only with our business but mainly by materializing a good example that deserves to be imitated and thus spread the European business ideals.


Sustainable Development

We manufacture our products and act by following best practices with an aim to improve the way of living in present and the future. We design products that find their position in circular economy and multiply the life span and usefulness of the painted object, while postponing or preventing the production of a new one and the subsequent waste of resources.


Long Term Value

The value we produce and add to our stakeholders, customers, suppliers, team members and the society, aims in being long term and not opportunistic. We hand over our values to young people, shaping together the entrepreneurial frame future for the next generation.



Passion and love for what we do every day makes us better. Team spirit multiplies personal ability and makes us more efficient. Meritocracy promotes and rewards contribution and achievement while opens up the horizons of the corporate and personal development. We cultivate the leader within us in order to have a leading position in the market.